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Annex case study

Formally named Reticle, Annex exists in the world of data, offering a personalised approach to decentralisation, privacy and sovereignty.

Web Build Web Design Branding Social Media Strategy Copywriting

The Challenge

Keen to stand out from the crowd, Annex needed us to develop the brand in a way that would provide a more dynamic storytelling edge.

Photo showing Annex branded sign on a wall

Photo of Annex artwork painted on a public wall

Photo showing Annex branded marketing display outside

The Solution

Re-naming exercise
Design foundations
Brand narrative
Full strategic rebrand
Website design + build

Brand toolkit
Social media strategy
Event collateral
Merchandise

Illustration containing the words What Is Data Sovereignty

Illustration showing the new Annex typography

Illustration showing the new Annex colour palette

Annex poster containing the words: More Choice. All of the Control.