Designing for Good: Ethical Design and Digital Marketing

Every corner of modern life is impacted by digital design. It facilitates our work, play, and engagement with the world around us.

In these times of constant challenge and change, ethical design is emerging not only as a trend, but also a responsibility. More and more designers and creatives are embracing the power of their craft as a force for good, and a way to build a more inclusive, sustainable digital world.

Embracing Ethical Principles

Ethical design transcends aesthetics; it’s about prioritising user well-being, autonomy and comfort with every decision. But what does it look like in practice? When building digital spaces and marketing campaigns, embracing ethical design involves transparent communication, clear privacy policies and the incorporation of accessibility features. It can also involve integrating or promoting themes of fairness, equity, inclusivity, sustainability and general wellness.