Hear from the experts.

Unfiltered insights straight from the source. From industry switch-ups to actionable tips, our blog explores it all to keep you in the loop and help you make smart moves when it comes to driving real results with your digital marketing strategies.

Social Commerce is Redefining Online Shopping: Are You Ready?

As social commerce gains momentum, agile businesses can unlock big opportunities.

Ecommerce Trends 2025: The Future of Online Shopping (And What It Means for Your Brand)

With major advancements in search, artificial intelligence, and augmented reality, ecommerce is shifting towards more personalised and seamless experiences. This evolution challenges businesses to rethink how they harness these trends to stay ahead and drive growth.

From Scrappy to Scalable: The AI Advantage for Small Businesses

Designing for Good: Ethical Design and Digital Marketing

Brands and designers are reshaping the digital world with ethical principles, accessibility, and sustainability at the forefront.

Goodbye, Guesswork: How Insights Make Strategy Smarter

Ambition without information? It’s a gamble. Research and insights add perspective to your passion, providing a roadmap for success.

Consistency: The Backbone of Brand Identity

In a world of passing trends, consistency is what sets enduring brands apart. But a cohesive brand identity is about more than sticking to the same colours and fonts. It’s about building and maintaining a unified language of design and tone that tells – and sells – your brand’s unique story.

Why Great B2B Storytelling Matters

B2B marketing is often written off as the sensible, spreadsheet-loving cousin of the flashier B2C world. But that’s selling it short. In a world flooded with sales pitches and jargon-filled PDFs, a relatable narrative can make the difference between becoming a trusted partner or getting lost in the inbox abyss.

6 Ways UX Writing Takes Products from Basic to Brilliant

When we interact with apps, websites and other digital products, the words on the screen play a crucial role in shaping that experience.

Copy That Clicks: Talking to Gen Z

As this digital-native generation evolves into a dominant consumer group, what are the copy trends that resonate?

Listen up! Why Audio Branding Matters Now

For years, the message has been repeated: Without visual marketing, you’re irrelevant. But audio is jam-packed with potential. Are you sleeping on sound?

Fresh Tech, Fresh Takes: Copywriting Tools We’re Eyeing Post-CopyCon

After attending CopyCon 2024 last week, one thing was clear: new tools and strategies are reshaping the landscape faster than you can say “algorithm update.”

Word Alchemy: Can Copy Make Magic?

It's easy to overlook the power of copy—to assume the message is more important than the medium or that SEO alone is the Holy Grail of Google rankings. But the truth is that messages don’t land if they’re not well-crafted.

Beyond Aesthetics: How Colour Theory & Data Shape Iconic Brands

Colour shapes emotion, sparks connections, and nudges consumer behaviour – all in the blink of an eye. Nailing colour theory is non-negotiable when building a brand, but these days it’s about more than just trusting your gut.

Web Accessibility Matters More Than You Think

In this article, we’ll explore the crucial, yet often overlooked, topic of accessibility and explore why it should be one of your top priorities.

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SEO 101: A Blueprint for Businesses in 2025

Suffering analysis paralysis? SEO Gavin Lennon writes on tried-and-tested strategies to sharpen your aim.

Embracing AI: Your New Creative Assistant

Humanising Your Brand: The Power of Authenticity in Digital Marketing

Today’s most captivating brands are harnessing the power of connection, authenticity and value-led content. How can we make the most of this shift?

Unpacking Generative Engine Optimisation (GEO)

If you're still focused solely on traditional SEO, it’s time to expand your horizons. This is the ideal moment to start integrating GEO into your digital marketing strategy.

D&AD 2024: Top Trends and Takeaways

Straight from the buzz of D&AD 2024, Studio East’s senior copywriters Claire Seringhaus and Lucy Grogan are serving up their top learnings from the event.

The Power of Data-Driven Branding

Authentic branding – where messaging is genuine, consistent, and transparent – can create loyalty that others simply can't match. But how can we make sure this type of strategy actually works?

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The Rise of AI in Digital Marketing: Transforming Campaigns with Automation

With AI-powered automation, you can reshape your approach to marketing and use it as a tool to enhance your ability to reach new audiences, fine-tune strategies and drive better results.

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Micro-Influencers: Not So Micro? How Smaller Voices Are Making Big Impacts

Micro-influencers typically have between 1,000 and 100,000 followers. Their audiences may be smaller, but their impact can be surprisingly substantial. In fact, their more focused and niche followings breed communities with deeper and more meaningful connections.